— Seasonal growth system for Christmas light installers
Fill Your Christmas Lighting Calendar Before The Season Peaks
LeadGen-X builds and manages the full seasonal system — Meta ads, ad creative, a dedicated landing page and lead capture — so your team can focus on quoting homeowners and installing profitable jobs.
3-month program · Oct–Dec · Media spend billed directly to Meta
New Lead — Roofline & Gutters, Cape Girardeau MO, via Meta Ad
Prime install dates close in
Phase 3 runs to 10 December. The best dates go first.
What the system has delivered so far.
— The seasonal problem
Your booking window is shorter than it looks.
Christmas lighting isn’t a year-round funnel — it’s a sprint with a hard deadline. The installers who win it start before the season peaks, not after.
A Short Calendar
Prime installation dates run out fast between early October and mid-December. Every week without a system is demand you don't get back.
Fixed Crew Capacity
You can only install so many jobs a day. Once your calendar fills, extra ad spend just wastes homeowner attention on jobs you can't take.
The Cost Of Waiting
Installers who wait until November compete for the same shrinking pool of leads — at a higher cost per lead than the ones who started early.
— What LeadGen-X handles
Everything a homeowner sees before they call you.
One accountable system covering the ads, the creative, the page and the lead flow — so nothing gets dropped between departments.
Meta Campaign Management
Setup, targeting and weekly optimization, geo-fenced to your approved service area. Runs on Meta, Instagram and Facebook.
Seasonal Ad Creative
B2C creative sized for Feed, Stories and Reels, built around early-booking, convenience and availability angles.
Dedicated Landing Page
A mobile-first page or lead-form flow that looks like your business — your logo, your photos, your offer.
Lead Capture & Routing
Every quote request routes straight into your chosen workflow: phone, text, email or CRM.
Weekly Optimization
Creative, audience and budget adjusted weekly as the calendar moves through its three seasonal phases.
Performance Reporting
Lead quality, quote activity and booked jobs — not just impressions and reach.
— How the season is structured
One system, three phases, timed to your calendar.
The message changes as your available dates change — from booking early to filling what’s left.
Phase 1 — Early Booking
Late September – October 15. Messaging leads with an early-booking incentive to get homeowners on the calendar while your full season is still open.
Phase 2 — Peak Booking
October 16 – November 15. Campaigns shift toward professional quality and full-service convenience as homeowner search demand hits its peak.
Phase 3 — Final Availability
November 16 – December 10. Messaging shifts to your remaining open dates, so every profitable slot gets filled before the season closes out.
— How a lead reaches your phone
From homeowner scroll to booked walkthrough.
- 1. Homeowner sees the ad
- 2. Lands on your page
- 3. Requests a quote
- 4. Lead reaches you instantly
- 5. You contact & close
- 1 Homeowner sees the ad Meta feed
- 2 Lands on your page Your branding
- 3 Requests a quote Form submit
- 4 Lead reaches you instantly Email & dashboard
- 5 You contact & close Booked walkthrough
- 1Homeowner sees the adMeta feed
- 2Lands on your pageYour branding
- 3Requests a quoteForm submit
- 4Lead reaches you instantlyEmail & dashboard
- 5You contact & closeBooked walkthrough
An early-booking incentive, funded by you, deployed by us.
Most installers offer homeowners $150–$200 off (or another approved incentive) for booking during the early phase. LeadGen-X builds the creative and messaging around it — the offer itself is yours to set and fund, since you're the one pricing the job. No offer required — some installers run the whole system on professional quality and convenience alone.
You set it and fund it · we build the campaign around it— Investment
One seasonal package, scoped to your territory.
Pricing follows the size and complexity of your service area, not a one-size package. Choose the scope that matches how you actually work.
Compact Territory
One city or a tight service radius, with usable client photos available.-
Meta campaign management
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Seasonal creative set
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Dedicated landing page template
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Lead capture & weekly optimization
Standard Territory
A typical metro or suburban service area needing fresh creative and page adaptation.-
Everything in Compact
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Retargeting campaigns
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Expanded creative rotation
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CRM lead routing setup
Expanded Territory
A larger metro, multi-city coverage, or heavier creative and testing needs.-
Everything in Standard
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Multi-area campaign structure
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Extra creative variants
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Landing page testing
Media spend stays separate. You pay Meta directly for ad spend — typically $30–$50/day to start, then scaled with qualified lead cost, booking rate and your crew capacity. The fee above covers LeadGen-X’s execution only. Engagements run October, November and December, with early launches available in late September once assets and access are ready.
— Built to protect your investment
Every dollar is accountable to a booked job.
We can’t promise a specific number of installs — no honest agency can. What we can build is a system with real guardrails, so your budget works toward booked jobs instead of vanity metrics.
Season-Ready Guarantee
Live within 14 days of your kickoff call, or that month of management is on us.
Territory Protection
One installer per confirmed territory when exclusivity is approved — your leads aren't shared with competitors.
Optimized Toward Booked Jobs
Budget shifts weekly toward what's actually filling your calendar — not just cheap clicks.
You Only Pay For Execution
The service fee covers our work. Ad spend goes straight to Meta — nothing marked up, nothing hidden.
— Is this a fit?
Built for installers ready to handle more calls.
Good Fit
- Already offer Christmas or holiday light installation
- Have real project photos, or can get them quickly
- A team that can call or text new leads the same day
- Some install capacity left for October through December
Not A Fit Yet
- Don't currently offer a lighting installation service
- No way to respond to new leads quickly
- Calendar already fully booked with no room to grow
— The kind of season this builds toward
Homeowners are already searching for exactly this.
Illustrative photography of professional holiday lighting styles — the categories homeowners search for and the look your campaign creative is built to sell.
Trees & Landscape
Full Roofline
Roofline & Gutters
Full Property
— Before you request the plan
Questions installers ask us first.
— Ready for the season?
Request Your Seasonal Lead Plan
One call to map your territory, capacity and offer — then we build the system around it. No obligation, no guaranteed-job-count promises, just a plan scoped to your business.
- A 3-month lead system built around your service area
- You keep control of pricing and close the homeowners
- Campaign adjusts as your remaining install capacity changes
The seasonal lead system for Christmas light installers — Meta ads, creative, landing page and lead capture, built around your territory.
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